Senior commercial and governance leadership for organisations adopting AI seriously. Creator of the EDGE Framework for Applied Intelligence.
I have spent 25 years building and governing commercial businesses across Asia-Pacific and Europe. The last five have been about one question. Why do most organisations adopt AI like they are buying stationery, then act surprised when nothing compounds?
I built EDGE to answer that question for the teams I work with, and to give boards a working language for AI capability that does not collapse the first time someone asks "but what did it actually do?".
I am SVP of Commercial Operations and Governance at SQREEM Technologies. I sourced and led the integration of the TotallyAwesome acquisition in 2024. I also publish AIinASIA.com, which reaches around 10,000 readers a month without paid distribution, and I built PromptAndGo.ai because Asia deserves AI prompts that respect the register, the market, and the language.
If you are a CEO, a board chair, or a sponsor and you need someone who can carry the commercial number and the governance memo in the same week, I take on a small number of advisory, fractional, and non-executive engagements a year. The rest of this site explains how.
Three named engagements where the public record speaks for itself. The longer list, with anonymised cases, sits on the work page.
I sourced the target, helped broker the deal, and led the go-to-market and operational integration. Two commercial stacks became one, with governance controls in place from day one. The internal lessons sit in the EDGE Govern pillar.
I founded and publish AIinASIA, an editorial brief on how artificial intelligence is actually being adopted across Asia-Pacific. Around 10,000 readers a month, zero paid distribution, written for operators rather than tourists.
Advisor on growth, transformation, and AI adoption for BlackStorm's Asia-Pacific portfolio of founders and scale-ups. Workshops, board prep, and the harder conversations about which AI initiatives to stop.
Four engagement shapes. I take on a small number of each per year. Selection happens both ways.
A 25-minute structured conversation that produces a board-ready snapshot of where your AI adoption actually is. The output is a single-page memo, not a slide deck.
Embedded commercial and governance leadership on a defined cadence. For founders and operators who need a senior peer, not a consultant.
Non-executive, advisory board, or specific board-committee work. AI governance, commercial readiness, and the hard parts of Asia-Pacific go-to-market.
One-day and multi-day executive workshops built on the EDGE pillars. Outputs are working artefacts your team uses on the Monday after.
A practical structure for applied intelligence. Four pillars. Used by founders, operators, and boards.
Artificial intelligence is widely accessible.
Structured capability is not.
Where you actually are. Capability, exposure, and the gap between what your AI tools do and what your teams say they do.
What "good" looks like for your organisation. The specific outcomes AI is allowed to chase, and the ones it is not.
The decisions, controls, and review cadence that turn AI activity into AI capability. Board-legible. Not theatre.
What changes about your people, your operating model, and your competitive position when the first three are in place.
Tools and diagnostic live on democratising.ai. Built on the EDGE Framework.
What I am working on this quarter. Updated monthly. Borrowed from Derek Sivers.
Q3 2026. SDG Open Hack 2026 NP Edition mentorship is underway. Moderating Ortus Club executive roundtables on a rolling basis. Standing panellist work continues across business strategy, operational implementation, and AI. Reading: Rory Sutherland for fun, and the EU AI Act to work out its global impact.
Building EDGE Diagnostic v2, a 25-minute structured conversation that produces a board-ready AI capability snapshot. Advising two businesses, both anonymous on the public site: a catering business in Singapore where I am also an investor, and a professional services firm in Malaysia. Drafting the EDGE field manual for nominating committees, due this quarter.
Last updated 17 August 2026.
Five places to go deeper.
A 200-500 word frame on what I noticed this week. Operators, governance, Asia-Pacific. Cross-posted to LinkedIn, archived here.
Read the archiveFive books a quarter, one line each. The Patrick Collison move. Current: Levinson, Slouka, Tett, McGilchrist, Sutherland.
Read the listThe canonical executive writing. LinkedIn Pulse essays archived here, plus AIinASIA cross-posts that earn a longer read.
Read the essaysWhat I am working on this quarter. Updated monthly. Borrowed from Derek Sivers and the nownownow.com convention.
See what is currentRecent and upcoming keynotes, panels, and moderation. Selected engagements across Asia-Pacific and beyond.
See the calendarA longer conversation on the craft behind the work.
Ortus Club sat down with Adrian on the craft of executive moderation: preparation, reading the room, and giving the quietest person at the table a way in.
"My job is not to be the smartest person in the room. It is to make sure the table's intelligence is evenly distributed, and that everybody who wants to have a say has a say."
Selected engagements. Full calendar on the speaking page.
Mentor on the Ngee Ann Polytechnic edition of SDG Open Hack 2026. Running across the hack window and beyond.
Mentor. Coaching and discussion sessions across the NTU Campus edition. Feedback and guidance to help student teams strengthen their solution and business pitches, working toward the UN Sustainable Development Goals.
Panel with Victor Chan, Mark Gaynor and Paddy Tan, moderated by Darius Chang. My seat: moving AI initiatives out of scattered pilots and into disciplined, embedded decision-making.
Guest of Taipei City Government. Opened the event with "Democratising Intelligence for a Sustainable Future" and moderated the startup panel. Post-event reflection on LinkedIn Pulse.
I am selective about what I take on. A 30-minute call is the right place to start, even if we conclude we are not a fit.
I typically respond within two business days. Singapore-based, available across Asia-Pacific time zones.