Privacy Policy

    Last updated: February 2026

    Introduction

    This Privacy Policy explains how Adrian Watkins ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website. We are committed to ensuring your privacy is protected.

    Information We Collect

    We may collect the following types of information:

    • Analytics Data: We use analytics tools to understand how visitors interact with our website. This includes page views, click events, session duration, and navigation patterns.
    • Device Information: Browser type, device type (desktop, mobile, tablet), and viewport dimensions.
    • Location Data: We may collect approximate geographic location based on your IP address (country and region level only).
    • Session Recordings: We record anonymised user sessions to improve website usability. These recordings capture mouse movements, clicks, and scrolling behaviour but do not capture any personal data you enter into forms.
    • Contact Form Data: When you submit our contact form, we collect your name, email address, and message content.
    • AI Tool Inputs: Our EDGE Framework tools (including the Decision Simulation, Red Team Simulation, Conversation Simulator, Before You Send, Negotiation Simulator, Brand Profile Generator, Content Sprint Generator, Engagement Analyser, Governance Review, Ethical Dilemma Simulator, and AI Readiness Diagnostic) process your inputs through an AI service to generate analysis. These inputs are sent to the AI provider for processing only and are not stored on our servers. Form inputs may be saved locally in your browser for convenience, but this data never leaves your device unless you explicitly submit it for analysis.

    How We Use Your Information

    We use the collected information for the following purposes:

    • To improve our website's user experience and functionality
    • To understand visitor behaviour and preferences
    • To respond to your enquiries submitted through our contact form
    • To analyse website traffic and usage patterns
    • To provide AI-powered analysis through our EDGE Framework tools

    AI-Powered Tools

    Our website offers a suite of AI-powered simulation and analysis tools as part of the EDGE Framework. When you use these tools:

    • Your inputs are sent to a third-party AI provider (Google Gemini) for processing.
    • Inputs are processed in real time and are not stored on our servers after the response is generated.
    • We do not use your inputs to train AI models.
    • Form data may be cached locally in your browser (via localStorage) for your convenience. You can clear this at any time through your browser settings.
    • We recommend using general descriptions rather than confidential or sensitive information when using these tools.

    Third-Party Services

    We use the following third-party services:

    • Google Analytics: For website analytics and traffic analysis. Google Analytics may collect information about your device and browsing behaviour.
    • Google Gemini (via AI gateway): For processing inputs submitted to our EDGE Framework tools. Inputs are sent for real-time analysis and are not retained by the provider beyond the processing session.
    • Resend: For sending emails when you submit our contact form.

    Cookies and Tracking

    We use cookies and similar tracking technologies to:

    • Track your session for analytics purposes
    • Remember your preferences (such as theme settings)
    • Analyze website traffic and performance

    Data Retention

    We retain analytics data for up to 12 months. Contact form submissions are retained as long as necessary to respond to your inquiry.

    Your Rights

    Under GDPR and CCPA, you have the following rights:

    • The right to access your personal data
    • The right to rectification of inaccurate data
    • The right to erasure ("right to be forgotten")
    • The right to restrict processing
    • The right to data portability
    • The right to object to processing

    To exercise any of these rights, please contact us using the details below.

    Data Security

    We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

    Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last updated" date.

    Contact Us

    If you have any questions about this Privacy Policy or our data practices, please contact us through our contact page.