Define·EDGE Framework

    Positioning & Content Tools

    Create positioning clarity, generate platform-specific content, and understand what's resonating with your audience. Built for founders, operators, and marketers who need to think clearly before they act.

    Getting started

    New to positioning clarity? Follow this workflow:

    1. 1. Start with Brand Profile Generator: Establish your positioning foundation (15-20 minutes)
    2. 2. Generate Content Sprint: Use your profile to create 7 or 14 days of platform-ready content (2-3 minutes)
    3. 3. Post your content across platforms
    4. 4. Analyse Engagement: Paste real feedback to understand what's resonating (1-2 minutes)
    5. 5. Refine and Repeat: Update your profile based on insights, generate new sprint

    The tools work standalone too. Skip the profile if you just need quick content or engagement analysis.

    Brand ProfileContent SprintPost ContentAnalyse EngagementRefine Profile

    The Define cycle: Create positioning → Generate content → Analyse results → Refine approach

    Brand Profile Generator

    Start here

    Create your positioning foundation. An 8-step process that generates positioning summary, audience personas, brand voice guide, and content pillars.

    15–20 minute setup, saves hours of content planning

    What you'll get:

    • Positioning clarity you can share with your team
    • Audience profiles based on your market
    • Brand voice guide for consistent messaging
    • Content pillars to guide what you talk about
    Create brand profile

    Content Sprint Generator

    Requires profile

    Generate 7 or 14 days of platform-specific content based on your brand profile. Copy-ready posts with CTAs, hashtags, and posting guidance.

    Uses your brand profile to generate platform-ready posts

    What you'll get:

    • Day-by-day content calendar
    • Platform-optimised posts (LinkedIn, X, etc.)
    • Hashtags and keywords per post
    • Timing and formatting recommendations
    Create profile first →

    Engagement Analyzer

    Works standalone or with profile

    Paste comments, feedback, or conversations from your posts. Get structured analysis of what's resonating, common objections, and what to do next.

    Paste any engagement data. Deeper insights with brand context

    What you'll get:

    • Interest signals identified
    • Common objections surfaced
    • Top-performing content themes
    • Prioritised next-step recommendations
    Analyse engagement

    These tools work together as a complete positioning and content system, or use them standalone for quick tasks.

    Session-only: Your data is processed in your browser and cleared when you close the page. Nothing is stored on servers. No accounts required.

    These tools operationalise the EDGE Define pillar. Learn more about the full framework