Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both.
Parents’ are concerned that 40% of teens have come across inappropriate content while being on social media, while over 25% of children felt like they were being influenced, and one in five said they have experienced cyberbullying.
As a result, the presence of multiple digital devices and channel choice is leaving brands with increasing complexity in reaching these audiences, and turning to new. fully compliant marketing channels (such as #gaming).
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