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Adrian Watkins
Advertising & Adtech

YouTube’s ad revenues rise for first time in year as advertisers return

  • Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year.
  • Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline.
  • Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts.
  • Second-quarter ad growth at YouTube was driven by brand advertising which Alphabet said reflected “further stabilisation in spending by advertisers”.
  • Ad revenue figures did not include subscription fees from YouTube TV, which increased in prices in March, YouTube Premium or YouTube Music, which also saw price hikes last week.
  • Alphabet is also hoping that the streaming platform’s multibillion-dollar deal for NFL out-of-market games, which will start this year, will bring in further subscribers to YouTube TV.

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