Why The ‘Metaverse’ Will Prove To Be More Than A Buzzword
Are you metaverse ready?
Right now, businesses are considering their future roles in the metaverse, while establishing a new genre of marketing in the process: “direct to avatar”.
For ex:
— Gucci sold a virtual bag for more $$ than the real thing in Roblox
— Nike dropped virtual Jordans in Fortnite
— Coca-Cola launched avatar wearables in Decentraland
— Sotheby’s has an art gallery your avatar can wander
— $191M was transacted on “play to earn” blockchain game Axie Infinity in its first 30 days.
This growth makes it hard for brands to ignore. Are you metaverse ready yet? Read more below 👇
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