Tag Archives: youtube
YouTube’s ad revenues rise for first time in year as advertisers return
Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year. Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline. Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts. […]
YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance
YouTube is working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance.. As explained by YouTube Creator Insider Conor Kavanagh: This is a new analytics video overview that has smarter explanations about how your video is […]
55% of Gen Alpha swayed by social stars
Why do kids make a purchase? Seeing their favorite YouTuber wearing it is a good place to start, according to new research from Wunderman Thompson. More than half, or 55%, of Gen Alpha would purchase a product if they saw their favorite Instagram or YouTube star wearing it, a new survey by ad agency analytics […]
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at […]