Tag Archives: WundermanThompson
GenerationZ is connected, engaged and coming of age in APAC
Aged between 13-23, they are redefining consumption, activism and, soon, the world of work. The oldest are already eligible to vote. Snapshots: Better off: GenZs in China (94%) are the most optimistic about being better off than their parent’s generation, then ID (91%), TH (88%), VN (84%), PH (78%), SG (74%), HK (71%), TW (60%) […]