Tag Archives: trends
The livestreaming boom isn’t slowing down anytime soon
Whether people are creating or consuming it, streaming content has been a prime source of escapism for many during the pandemic. But is the livestreaming boom temporary? Or will it keep going strong, say, five years down the line? I spoke with dozens of people to find out. There’s the startup software developer who completed […]
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
On Wednesday Google announced Rewarded Interstitials, a new ad format in AdMob, adding to formats such as Interstitials, Banner, Rewarded, and Native. The new ad format combines Rewarded and Interstitials to provide the best of both types of ad units. They appear on the screen at ad breaks and players receive a reward for watching […]
What Brands Mean by Brand Purpose
The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for. The idea of “brand purpose” seemed to be on a fairly steady, if uneven, track “BC” (Before Coronavirus), as brands and organizations devoted more and more time and thought to what they stand […]
6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with […]
How the Third Party Cookie Crumbles
When Google announced on January 14th that they were ending support for third party cookies it shook the digital ad world. The feedback was swift and pointed about how this change would put a nail into the proverbial coffin of programmatic advertising and targeting efforts – seemingly to Google’s advantage. The rationale behind removing this […]
Salesforce CMO’s New “MO”
How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’. The ancient slave turned Greek philosopher Epictetus reminds us that “we have two ears and one mouth so that we can listen twice as much as we speak.” It’s refreshing to meet a company whose leaders embody this ideal, especially in these trying times. This month I […]
3 Critical Reasons to Focus Your Marketing Efforts on Search Engines
When anyone wants to know something, increasingly their first choice for finding answers is Google. We even say, ‘Google it’, turning the proper noun into a verb because looking up answers on Google is so common. Sure, there are other search engines out there, but Google still accounts for nearly 90% of online searches worldwide […]
Could COVID scale the four-day work week?
Here’s what Ted Bauer thinks… You’re starting to hear more talk about it. I actually listened to one of Andrew Yang’s podcasts last night, because I like Jean Twenge, and he was “bullish” on the idea. New York Magazine has recently mentioned it, Gizmodo has mentioned the climate possibilities associated with it, and The National […]
Did Joe Rogan Get Ripped Off?
Supercast on how they feel Spotify tricked him into giving up billions. Oil companies are famous for approaching hapless farmers and buying drilling rights for their properties for next to nothing. The farmers don’t realize they are sitting on tens of millions of dollars of oil, so they accept a $50,000 one-time payment. It feels […]