Tag Archives: training

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand’s values, interests and passion. Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that […]

6 considerations when choosing a media monitoring platform

What are the features and services that differentiate the different products? Here are some things you should think about. Technology continues to change, organizations communicate differently and we all consume media and information. Here are some top takeaways when searching for the right social media monitoring platform: Breadth of coverage While many platform providers claim […]