Tag Archives: strategy
The Metric Every Publisher Should Use in 2019: “Revenue at Risk”
For many publishers, the problem isn’t in the goals themselves, but how they are measured. While sellers work for topline revenue gains, operations teams focus on CPM, or fill rates, while billing is looking at bookings vs. earnings. With so many metrics at play, it’s nearly impossible to align teams. “Revenue at risk” (RAR) is […]
3 Laws for Attracting New Clients
Follow these guidelines, and you can finally stop spending so much on ads… When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packages and your churn rate. As entrepreneur Melyssa Griffin says, “Getting clients can be one of the most difficult and […]
