Tag Archives: strategy
Artificial Intelligence Identifies Previously Unknown Features Associated with Cancer Recurrence (ITN)
The AI also identified features relevant to cancer prognosis that were not previously noted by pathologists, leading to a higher accuracy of prostate cancer recurrence compared to pathologist-based diagnosis. Artificial intelligence technology developed by the RIKEN Center for Advanced Intelligence Project in Japan has successfully found features in pathology images from human cancer patients, without […]
Forget Tanks, The Army’s Most Powerful Weapon Will Be AI
There is an ongoing co-evolution between indispensable human cognition and decision-making and AI-enabled autonomy. Envision a scenario wherein dismounted infantry soldiers are taking heavy enemy fire while clearing buildings amid intense urban combat — when an overhead drone detects small groups of enemy fighters hidden nearby, between walls, preparing to ambush. As the armed soldier’s […]
How technology is leading millennials away from brick and mortar stores
As retailers in Asean continue to evolve their operations to support a more joined-up commerce strategy and capture millennial sales, they must provide a modern, engaging customer experience for the uncompromising modern shopper. Lionel BONAVENTURE / AFP THE retail industry in the Asean (Association of Southeast Asian Nations) region has undergone massive disruption over the […]
The Year Of First Party Data
Sir Martin Sorrell lays out 4 lessons for marketers to succeed in a new era of advertising. After three decades of unprecedented success at WPP, Sir Martin Sorrell knows a thing or two about driving businesses toward long-term growth. At Think Platforms India 2019 — a two-part event in Delhi and Mumbai focused on successful […]
How a deeper understanding of consumers drives stronger brand engagement and loyalty
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? The basic axiom of clinical psychology reads, “if you could see the world the way […]
How digital behaviours relate to brand equity
Recently a client asked how various digital behaviours impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behaviour, but because that behaviour can both influence equity and be influenced by it. Let us consider how behaviour and equity are related across a few different interactions, starting […]
Microsoft CEO: ‘Tech shifts are easier to deal with than business model shifts’
The chief executive of Microsoft has admitted the revamp of the organization’s business model and culture has been harder to implement than its evolving technology. Satya Nadella, who took on the top role in 2014, said Microsoft has found it easier to adapt to a “first-class worldview of where the industry is going” than to […]
How to capture what the customer wants
Companies often fail across digital channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys. Customers now have an unprecedented number of ways to engage with companies, from traditional channels to an ever-growing array of digital modes. Many organizations have responded by investing in digital channels, frequently […]
Changing remuneration models: Is it leading to better client-agency relationships? (Marketing Interactive)
According to a Global Agency Remuneration 2018 report by the World Federation of Advertisers (WFA) and The Observatory International, majority of the companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship. 71% of the respondents in the research said that changing the current agency remuneration […]