Tag Archives: social media
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
Dettol’s TikTok hand-wash challenge gets nearly 11 billion views in 5 days
The TikTok challenge aims to get more people in India to wash their hands. Dettol created a unique song that pairs with the hashtag #HandWashChallenge. As the coronavirus pandemic continues to wreak havoc around the world, health agencies, governments and even brands are relaying messages of social distancing and reminders to wash hands. Dettol, which […]
6 considerations when choosing a media monitoring platform
What are the features and services that differentiate the different products? Here are some things you should think about. Technology continues to change, organizations communicate differently and we all consume media and information. Here are some top takeaways when searching for the right social media monitoring platform: Breadth of coverage While many platform providers claim […]
Why more young Americans are cyber-bullying themselves
As adolescents’ social lives have migrated online, so too has a digital manifestation of self-harm. On a friday night in 2016, Natalie Natividad, a 15-year-old in Hebbronville, Texas, took a fatal overdose of pills after enduring months of cyber-bullying. Most of the alleged taunts—that she was ugly, that she should kill herself—came on After School, […]
The Top 10 Facebook Stats for 2020
These venture bets on startups that “returned the fund,” making firms and careers, were the result of research, strong convictions, and patient follow-through. Here are the stories behind the biggest VC home runs of all time. While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and […]
How technology is leading millennials away from brick and mortar stores
As retailers in Asean continue to evolve their operations to support a more joined-up commerce strategy and capture millennial sales, they must provide a modern, engaging customer experience for the uncompromising modern shopper. Lionel BONAVENTURE / AFP THE retail industry in the Asean (Association of Southeast Asian Nations) region has undergone massive disruption over the […]
