Tag Archives: Singapore
Asia marketers’ plans for 2021 and Forrester’s view on ‘outdated CMOs’
While we might be eager to put 2020 behind us and start 2021 afresh, the industry should expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks… …as well as the continued vacancy of business in the travel and hospitality sectors, Forrester’s recent CMO predictions said. Marketers who are content […]
P&G pumps in SG$50m to advance digital capabilities in SG
Procter & Gamble (P&G) has unveiled plans to invest up to SG$50 million in total business expenditure in Singapore linked to new digital capabilities, as well as train over 50 employees to take on new digital roles over the next three years. This is part of its newly-launched iFuture digital capability programme which is in […]
The many challenges marketers face in an increasingly privacy conscious world
Data privacy is one of the most vexing issues for marketers in 2019. For many it is likely to have far-reaching consequences; that is, it will remove hitherto trusted sources of information and drivers of key insights. That’s because ongoing privacy crackdowns are shifting the ground beneath our feet and rapidly changing the game. Here’s […]