Tag Archives: revenue
The Metric Every Publisher Should Use in 2019: “Revenue at Risk”
For many publishers, the problem isn’t in the goals themselves, but how they are measured. While sellers work for topline revenue gains, operations teams focus on CPM, or fill rates, while billing is looking at bookings vs. earnings. With so many metrics at play, it’s nearly impossible to align teams. “Revenue at risk” (RAR) is […]