Tag Archives: retargeting
With “Retargeted” Advertising, Sooner Is Better Than Later (Standford Business)
You know those ads that follow you around online? New research shows that they work, especially when deployed early. At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they […]