Tag Archives: programmatic
Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020. A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]
Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020. A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]
Programmatic for taxis just got interesting!
A new digital unit #UberOOH brings location-targeted ads to car-top screens: Uber is bringing digital screens to its drivers in three pilot cities: Atlanta, Dallas, and Phoenix Initial trial will run through April, then the program will likely expand to more cities Drivers won’t receive a cut of ad revenue, but will receive $300 to […]
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
The industry is racing against a 2-year countdown. Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not […]
With “Retargeted” Advertising, Sooner Is Better Than Later (Standford Business)
You know those ads that follow you around online? New research shows that they work, especially when deployed early. At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they […]