Tag Archives: OTT
The Untapped Potential For OTT And Mobile
As the OTT ecosystem continues to grow, competition for eyeballs will grow with it. Nothing has demonstrated the centrality of streaming video more than COVID-19, as billions of people around the world remain at home, glued to their screens. With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, and […]
Netflix tools up in South East Asia as Disney+ Indonesia launch sets scene for streaming battle
US streaming giant Netflix is ramping up its mobile-only subscription plans in Southeast Asia and expanding local content, senior executives told Reuters, just as arch-rival Disney arrives in the fast-growing market. The world’s biggest video streaming platform by paid customers, Netflix told Reuters more than a million of its nearly 200 million subscribers around the […]
Bridging the TV-digital divide from an engineer’s perspective
Advertisers, agencies and publishers have believed for years that digital and TV are converging. But how does this truly become a reality? Where do you start, and what do you build first, to make practical progress towards a long-standing vision that benefits the industry? Years of engineering investment, significant integration work and a consideration of […]
The Battle For Video Streaming (OTT) Subscribers
As more video streaming options appear and content libraries become even more fragmented, consumers will prioritise and manage their video services. — Total pay-TV users remained stable at 68% in 2019, compared to 67% last year — Netflix usage shows signs of slowing this year while others (eg Hulu and HBOGo) gained market share — […]