Tag Archives: marketing
How technology is leading millennials away from brick and mortar stores
As retailers in Asean continue to evolve their operations to support a more joined-up commerce strategy and capture millennial sales, they must provide a modern, engaging customer experience for the uncompromising modern shopper. Lionel BONAVENTURE / AFP THE retail industry in the Asean (Association of Southeast Asian Nations) region has undergone massive disruption over the […]
How marketers can appeal to Millennials with low-level commitments (Mumbrella)
Indulgent, opinionated, short attention spans, frequent job-hoppers. These are a few labels that have characterised Millennials. However, we’re all products of our own generations, and Millennials are no different. They’ve grown up in an era which has witnessed an unprecedented speed of change in technology and connectivity; drastically influencing consumer behaviour. Effective marketing to Millennials, […]
What do influencers want in brand relationships?
Any successful relationship is built on clear communication. It’s true in marriages. And it’s equally true in the relationship between brands and influencers. In a study published by my firm, The Abbi Agency, our research finds that social media influencers commonly cite weak communication with brands as their biggest headache — and a reason that […]
See you soon, Malaysia
Another week, and another couple of flights. This time, visiting Kuala Lumpur to present the welcome keynote for our Digital Mum Insights Reveal, and to officially launch theAsianparent Malaysia app (download it here!) I always enjoy the opportunity to be on stage and share the fruits of our hard work and the latest exciting updates […]
The marketer of the future must avoid analytics paralysis
The analytics era seems to finally have arrived in marketing. The question is, “Are marketers actually ready?” For example, three-quarters of brands say they are spending more on marketing technology this year, with 24% claiming to be spending significantly more, according to a recent Forrester report. It looks like marketers are finally taking this seriously. […]
How digital behaviours relate to brand equity
Recently a client asked how various digital behaviours impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behaviour, but because that behaviour can both influence equity and be influenced by it. Let us consider how behaviour and equity are related across a few different interactions, starting […]
