Tag Archives: marketing
NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming […]
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Driving Subscription Sign-Ups with Paid Content Distribution Sequencing
Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]
5 Ways to Get to the Heart of Emotional Marketing
Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand’s values, interests and passion. Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that […]
Bridging the TV-digital divide from an engineer’s perspective
Advertisers, agencies and publishers have believed for years that digital and TV are converging. But how does this truly become a reality? Where do you start, and what do you build first, to make practical progress towards a long-standing vision that benefits the industry? Years of engineering investment, significant integration work and a consideration of […]
Brand planning in the time of COVID-19
No one knows what the next few months will bring. Right now, much of what we once took for granted seems uncertain. But whatever happens in the months ahead, there will come a time of improved stability and recovery to a new normal. And because brands are built over the long-term, marketers will need to […]
3 reasons why SMEs should have a CRM system
A CRM system stores all the information such as customer details, new sales opportunities, service issues, marketing campaigns, etc, in a centralized hub and this data can be accessed by any employee who needs it. Every small and medium business owner has a common goal- bringing new clients on-board and improving relationship with the existing […]