Tag Archives: leadership
Email etiquette (and annoying phrases people write in work emails)
Hope you’re well. Just looping you in to keep you informed of the latest news around some annoying email cliches. Per our last conversation, do confirm receipt of this message. Thanks in advance. Cheers! If those starting sentences sound a little too familiar, it’s because we tried to pack as much typical email jargon that […]
Take control of vocal delivery: Be yourself and be heard
How much time do you spend thinking about your voice or how you come across as you speak? Unless you’re a professional speaker, your answer is probably zero. We think a lot about what we say and very little about how we say it. Nevertheless, whether you’re a main stage speaker at an industry event, […]
GenerationZ is connected, engaged and coming of age in APAC
Aged between 13-23, they are redefining consumption, activism and, soon, the world of work. The oldest are already eligible to vote. Snapshots: Better off: GenZs in China (94%) are the most optimistic about being better off than their parent’s generation, then ID (91%), TH (88%), VN (84%), PH (78%), SG (74%), HK (71%), TW (60%) […]
5 Crucial Tips for Managing Up at Work
It’s largely about clear communication and trust. Here’s how to do it. “Managing up” sounds slightly nefarious, like it’s a way of manipulating your boss to get what you want or to maneuver your way in on (or out of) projects or responsibilities. The truth is managing up is about building the trust and two-way […]
How to Avoid Common Thinking Traps
Your clever brain can work overtime building worst-case scenarios. Here’s how to recognize and avoid common thinking traps so you don’t get stuck. How can we make the perfect balance between positive and negative thoughts? That was a trick question. The way to a healthy mental experience is not to control our thoughts. If we […]
The Iceberg Illusion
The Iceberg Illusion: the hidden logic of success. Success is an iceberg — what people see is very different from reality. Most people don’t count all the costs successful people have paid overtime (below the surface) to get to what they see (above the surface). People only see the end goal, the glory, the monumental […]
Forget Tanks, The Army’s Most Powerful Weapon Will Be AI
There is an ongoing co-evolution between indispensable human cognition and decision-making and AI-enabled autonomy. Envision a scenario wherein dismounted infantry soldiers are taking heavy enemy fire while clearing buildings amid intense urban combat — when an overhead drone detects small groups of enemy fighters hidden nearby, between walls, preparing to ambush. As the armed soldier’s […]
The Year Of First Party Data
Sir Martin Sorrell lays out 4 lessons for marketers to succeed in a new era of advertising. After three decades of unprecedented success at WPP, Sir Martin Sorrell knows a thing or two about driving businesses toward long-term growth. At Think Platforms India 2019 — a two-part event in Delhi and Mumbai focused on successful […]
How digital behaviours relate to brand equity
Recently a client asked how various digital behaviours impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behaviour, but because that behaviour can both influence equity and be influenced by it. Let us consider how behaviour and equity are related across a few different interactions, starting […]
Microsoft CEO: ‘Tech shifts are easier to deal with than business model shifts’
The chief executive of Microsoft has admitted the revamp of the organization’s business model and culture has been harder to implement than its evolving technology. Satya Nadella, who took on the top role in 2014, said Microsoft has found it easier to adapt to a “first-class worldview of where the industry is going” than to […]