Tag Archives: leadership

Advice to Founders and CEOs from Sequoia: “Coronavirus, The Black Swan of 2020”

Here is a note that was sent by Sequoia to its Founders and CEOs to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the Coronavirus. Dear Founders & CEOs, Coronavirus is the black swan of 2020. Some of you (and some […]

Digital Transformation is Not a Technology Makeover. It’s a Business Revolution

Businesses from every industry are quickly engaged on a battleground where legacy business models are bound to fail or stay behind and digital transformation brings an incredible potential for growth and profitability. Technology, without a doubt, plays a critical role in enabling such change, but technology alone does not guarantee transformation. This journey must embody […]

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand’s values, interests and passion. Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that […]