Tag Archives: kids
Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both. Parents’ are concerned that 40% of teens have come across inappropriate content while being on social […]
55% of Gen Alpha swayed by social stars
Why do kids make a purchase? Seeing their favorite YouTuber wearing it is a good place to start, according to new research from Wunderman Thompson. More than half, or 55%, of Gen Alpha would purchase a product if they saw their favorite Instagram or YouTube star wearing it, a new survey by ad agency analytics […]
The 14 coolest toys the New York Toy Fair
A look at the latest hot toy trends. New York City’s annual Toy Fair is basically a childhood fever dream. Life-sized Care Bears, Trolls, and Minions made out of Lego greet you from beneath a set of enormous vinyl signs advertising the newest Beanie Babies. To your left, people dressed as Crayola crayons wave with […]