Tag Archives: Insights
Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020. A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at […]
China GDP grows 6.1% in 2019, slowest rate in 29 years
Sliding birthrate, tariffs and weak manufacturing investment remain a drag. China’s gross domestic product grew at the slowest pace in 29 years in 2019, as weaker exports, investment and consumer spending weighed on the economy. The 6.1% expansion marked a slowdown from the 6.6% growth seen the previous year, the National Bureau of Statistics said […]
Do you know where your budget is?
Businesses that can’t see where their resources are going are flying blind. To respond to the unexpected, managers need new capabilities that show where they are and how much room they have to maneuver. What if, this afternoon, a major crisis hit your business—a major customer announces that it’s terminating its contract, a new mega-competitor […]
From Alibaba to Zynga: 40 Of The Best VC Bets Of All Time And What We Can Learn From Them
These venture bets on startups that “returned the fund,” making firms and careers, were the result of research, strong convictions, and patient follow-through. Here are the stories behind the biggest VC home runs of all time. In venture capital, returns follow the Pareto principle — 80% of the wins come from 20% of the deals. […]
3 Ways to Avoid Decision Quicksand
We often get sucked into trivial decisions. Here are 3 ways to avoid this painful phenomenon. Have you ever agonized over which restaurant entrée to order? Which shade of white to paint the kitchen? Which flight to purchase? If so, you’re not alone. You’ve been caught in something my colleague and I call “Decision Quicksand.” […]
Thought: Does the demise of third-party cookies mean we’re back to the future?
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end. The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often […]
GenerationZ is connected, engaged and coming of age in APAC
Aged between 13-23, they are redefining consumption, activism and, soon, the world of work. The oldest are already eligible to vote. Snapshots: Better off: GenZs in China (94%) are the most optimistic about being better off than their parent’s generation, then ID (91%), TH (88%), VN (84%), PH (78%), SG (74%), HK (71%), TW (60%) […]
Why more young Americans are cyber-bullying themselves
As adolescents’ social lives have migrated online, so too has a digital manifestation of self-harm. On a friday night in 2016, Natalie Natividad, a 15-year-old in Hebbronville, Texas, took a fatal overdose of pills after enduring months of cyber-bullying. Most of the alleged taunts—that she was ugly, that she should kill herself—came on After School, […]
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new technology. E-commerce provider Shopify reported [PDF] $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues topped $1.57 billion in 2019, up 47% from 2018. […]