Tag Archives: Insights

Advice to Founders and CEOs from Sequoia: “Coronavirus, The Black Swan of 2020”

Here is a note that was sent by Sequoia to its Founders and CEOs to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the Coronavirus. Dear Founders & CEOs, Coronavirus is the black swan of 2020. Some of you (and some […]

Dettol’s TikTok hand-wash challenge gets nearly 11 billion views in 5 days

The TikTok challenge aims to get more people in India to wash their hands. Dettol created a unique song that pairs with the hashtag #HandWashChallenge. As the coronavirus pandemic continues to wreak havoc around the world, health agencies, governments and even brands are relaying messages of social distancing and reminders to wash hands. Dettol, which […]

How to Make Sound Decisions With Limited Data During the Coronavirus Pandemic

Marketing professor Oded Netzer explains the challenges of data-driven decision-making during the COVID-19 crisis. Coronavirus presents an unprecedented predicament: Everyday, leaders must make momentous decisions with life or death consequences for many—but there is a dearth of data. Oded Netzer is a Columbia Business School professor and Data Science Institute affiliate who builds statistical and […]

Myanmar Digital Landscape 2020

Continues to grow rapidly into 2020.  A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]