Tag Archives: Insights
Salesforce CMO’s New “MO”
How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’. The ancient slave turned Greek philosopher Epictetus reminds us that “we have two ears and one mouth so that we can listen twice as much as we speak.” It’s refreshing to meet a company whose leaders embody this ideal, especially in these trying times. This month I […]
YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance
YouTube is working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance.. As explained by YouTube Creator Insider Conor Kavanagh: This is a new analytics video overview that has smarter explanations about how your video is […]
3 Critical Reasons to Focus Your Marketing Efforts on Search Engines
When anyone wants to know something, increasingly their first choice for finding answers is Google. We even say, ‘Google it’, turning the proper noun into a verb because looking up answers on Google is so common. Sure, there are other search engines out there, but Google still accounts for nearly 90% of online searches worldwide […]
The COVID-19 recovery will be digital: A plan for the first 90 days
The rapid migration to digital technologies driven by the pandemic will continue into the recovery. Here’s how to accelerate your organization’s digital capabilities to keep pace. By now, most C-suite executives have led their companies to digitize at least some part of their business to protect employees and serve customers facing mobility restrictions as a […]
Could COVID scale the four-day work week?
Here’s what Ted Bauer thinks… You’re starting to hear more talk about it. I actually listened to one of Andrew Yang’s podcasts last night, because I like Jean Twenge, and he was “bullish” on the idea. New York Magazine has recently mentioned it, Gizmodo has mentioned the climate possibilities associated with it, and The National […]
Did Joe Rogan Get Ripped Off?
Supercast on how they feel Spotify tricked him into giving up billions. Oil companies are famous for approaching hapless farmers and buying drilling rights for their properties for next to nothing. The farmers don’t realize they are sitting on tens of millions of dollars of oil, so they accept a $50,000 one-time payment. It feels […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Some “what if” questions you should be asking right now
Shifting the need of our agendas from the reactive “to-do” agendas that are set to deal with the urgencies of a particular week to the proactive “What if?” agendas that can help us reimagine the future for our ourselves, our customers and our organizations. Before we get to some questions you can build your “What […]
Alphabet’s Next Billion-Dollar Business: 10 Industries To Watch
Alphabet is using its dominance in the search and advertising spaces — and its massive size — to find its next billion-dollar business. From healthcare to smart cities to banking, here are 10 industries the tech giant is targeting. With growing threats from its big tech peers Microsoft, Apple, and Amazon, Alphabet’s drive to disrupt […]
Why it will be so hard to return to ‘normal’
Amid crisis and disruption, we crave the calm of normality. But can we ever really define what “normal” is? I am writing this in my home office, wearing my bathrobe. I am currently placed under a stay-at-home order, which requires me to stay in my house unless I need to travel for very specific reasons, […]