Tag Archives: Insights
BlackBerry’s reentry into B2B space to make a dent in US iPhone sales in long run
With 5G, security concerns are going to be higher as business apps are going to come on to mobile phones. Encrypted BBM messaging service and its QWERTY keyboard are going to be key components for BlackBerry’s success. BlackBerry’s security software is embedded into 500m endpoints, including 150m cars, and with over 12,000 global customers. Apple’s […]
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
The Untapped Potential For OTT And Mobile
As the OTT ecosystem continues to grow, competition for eyeballs will grow with it. Nothing has demonstrated the centrality of streaming video more than COVID-19, as billions of people around the world remain at home, glued to their screens. With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, and […]
Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery
Strict US lockdowns ended weeks ago, but many people across the country are still avoiding malls, restaurants and other businesses. The shift in behavior points to a reshaping of American commerce, fueling questions about the strength and speed of the economic recovery as the coronavirus continues to spread.. Through the end of last week, daily […]
Handing Off Your Business? 14 Strategies For Success
Every business owner eventually has to step aside to make room for his or her successor. Handing over the reins is more than just a formality, however—several important steps must be taken first. Without proper consideration and a clear transfer plan, the successor won’t have the necessary tools and information at their disposal to run […]
Report: Digital marketing agencies during COVID-19
The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward. COVID-19 versus digital businesses The uncertainty of the prevailing coronavirus pandemic […]
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
On Wednesday Google announced Rewarded Interstitials, a new ad format in AdMob, adding to formats such as Interstitials, Banner, Rewarded, and Native. The new ad format combines Rewarded and Interstitials to provide the best of both types of ad units. They appear on the screen at ad breaks and players receive a reward for watching […]
What Brands Mean by Brand Purpose
The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for. The idea of “brand purpose” seemed to be on a fairly steady, if uneven, track “BC” (Before Coronavirus), as brands and organizations devoted more and more time and thought to what they stand […]
6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with […]
How the Third Party Cookie Crumbles
When Google announced on January 14th that they were ending support for third party cookies it shook the digital ad world. The feedback was swift and pointed about how this change would put a nail into the proverbial coffin of programmatic advertising and targeting efforts – seemingly to Google’s advantage. The rationale behind removing this […]