Tag Archives: Gaming
Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul
Art imitating life imitating art? Luxury fashion brand Balenciaga and Fortnite teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience 👏 Balenciaga now joins other high fashion brands’ migration into the world of gaming including Gucci, Louis Vuitton and Valentino – all of […]
Full-funnel Marketing For Mobile
Excellent piece by AdColony’s Jean Ortiz-Luis for SmartBrief! Take a look to see why mobile is the perfect channel for your full-funnel marketing strategy. #gaming #marketing #mobile #advertising Read more here
Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse
Virtual concerts are here to stay! 12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month. The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual […]
Mobile Advertising in 2026 – What Do We Reckon? 🤔
A fun look at the future of immersive mobile experience. What do you think 2026 will look like? Read more here
China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate
As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]
NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming […]
Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both. Parents’ are concerned that 40% of teens have come across inappropriate content while being on social […]
Apptopia’s Data Algorithms Explained
In 2021 marketing, data is everything. So is trust. I was reminded today about how open Apptopia has been about its app store intelligence platform, which reminded me about this super transparent 2-parter article from their founder and CEO. #data #algorithms #datascience #appstore Read more here
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
Apple, Google & Epic Games: The Fortnite battle where no-one can claim a victory royale
A battle to the death that should be taking place on an island between 100 players is about to go down between three technological business giants. Epic Games is at war with Apple and Google Play. Unlike Fortnite, the 100-player ‘Battle Royale’ game which has become one of the world’s most popular games in history, […]