Tag Archives: female
How 5G Is Changing Advertising For Good
With 5G will come cooler, more immersive ads. #5G #advertising #gaming #video #mobile Read more here
Full-funnel Marketing For Mobile
Excellent piece by AdColony’s Jean Ortiz-Luis for SmartBrief! Take a look to see why mobile is the perfect channel for your full-funnel marketing strategy. #gaming #marketing #mobile #advertising Read more here
Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse
Virtual concerts are here to stay! 12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month. The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual […]
Mobile Advertising in 2026 – What Do We Reckon? 🤔
A fun look at the future of immersive mobile experience. What do you think 2026 will look like? Read more here
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with […]