Tag Archives: esports
ByteDance Readying Assault on Tencent’s Mobile Gaming Kingdom
ByteDance Inc. is preparing a major push into the mobile arena’s most lucrative market – a realm Tencent Holdings Ltd has dominated for over a decade. The world’s most valuable startup has rapidly built a full-fledged gaming division to spearhead its maiden foray into hardcore or non-casual games, according to people familiar with the matter. […]
Tencent to grow gaming empire with $148M acquisition of Conan publisher Funcom in Norway
Tencent, one of the world’s biggest video and online gaming companies by revenue, today made another move to help cement that position. The Chinese firm has made an offer to fully acquire Funcom, the games developer behind Conan Exiles (and others in the Conan franchise), Dune and some 28 other titles. The deal, when approved, […]
Why a football marketer ditched Adidas to build British eSports brand Excel
Robin McCammon, Adidas’ former director of global sports marketing, has made the move to esports firm Excel, taking up its chief commercial officer role to build the team and carve out new opportunities for sponsors. This surprise coup for the burgeoning British esports brand reflects a shift in the make-up of contemporary sports fandom and […]