Tag Archives: esports
Brands Are Scrambling to Get Onto Roblox. Is It Worth It?.
Creating metaverse experiences is expensive, but with 48.2 million users, it’s necessary – as many brands including Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike and others have identified. Read more below 👇 #gaming #metaverse #mobile #advertising #marketing #gamingislife Read more here
Why The ‘Metaverse’ Will Prove To Be More Than A Buzzword
Are you metaverse ready? Right now, businesses are considering their future roles in the metaverse, while establishing a new genre of marketing in the process: “direct to avatar”. For ex: — Gucci sold a virtual bag for more $$ than the real thing in Roblox — Nike dropped virtual Jordans in Fortnite — Coca-Cola launched […]
NFTs Reshape Brand Marketing In The Creator Economy
Increasing brand awareness and affinity, mobile advertising campaigns using NFTs can be distributed programmatically across digital platforms, offering personalised gifts or vouchers to customers. Brands can monetise ads multiple times by turning them into NFTs; increase equity via storytelling and collectibles; create buzz in the lead-up to events or product launches via early access tokens. […]
The Metaverse Is Here To Stay – Are We Ready (And Do We Really Understand What It Is?!)
The term metaverse is already becoming overused and misappropriated. It’s the intersection of entertainment, gaming and communications, with its own playeconomy and ignoring conventional business models. It’s the experience of choosing a digital avatar, creating original work, finding a connection with virtual experiences to match those offline, and valuing digital goods on a par with […]
Report: South-East Asia’s eSports Gamers And Viewers Prefer A Mobile-First Experience
SEA eSports viewers are more likely to view on a phone, with 82% of SEA’s total online population playing mobile games, and 39% mobile-first (Newzoo). Game streaming also on the rise: global eSports audience for 2021 expected to hit 474 million viewers. Brands can now embrace new technologies e.g ad posters in games, skinning in-game […]
Apple, Google & Epic Games: The Fortnite battle where no-one can claim a victory royale
A battle to the death that should be taking place on an island between 100 players is about to go down between three technological business giants. Epic Games is at war with Apple and Google Play. Unlike Fortnite, the 100-player ‘Battle Royale’ game which has become one of the world’s most popular games in history, […]
UMPG China held songwriting camp with League of Legends firm
The opportunities for artists to perform live at eSports events is incredible. Now Universal Music Publishing Group (UMPG) has spied an opportunity for songwriters too. Its China arm recently organised a songwriting camp with Riot Games China – the local division of the publisher of League of Legends, one of the most popular games used […]
ONE Championship Moves To Closed-Door, Audience-Free Events
Will immediately move to closed door, audience free events until at least 29 May 2020. The largest global sports media property in Asian history, ONE Championship™ (ONE), today announces that it will immediately move to closed-door, audience-free events. All scheduled events with live audiences for ONE Championship will be suspended until at least May 29, […]
Fortnite made $1.8 billion last year, but it’s still a game in decline
The steam train appears to be finally slowing down. Revenue mostly comes from in-game cosmetics, emotes and other avatar customisations It peaked at $318M USD in May 2018 and $2.4 billion for the year (taking in almost $1 billion more than the next competitor Dungeon Fighter Online) Fortnite was also the most-watched video game on […]
Top-Earning Video Gamers
The Ten Highest-Paid Players Pocketed More Than $120 Million In 2019. In the world of professional video games, winning isn’t everything. Fortnite phenom Tyler “Ninja” Blevins made $17 million last year, enough for first place on Forbes’ inaugural ranking of top-earning gamers, but the 28-year-old pro won less than $100,000 competing. In fact, Ninja didn’t […]