Tag Archives: digital marketing

Global Time Spent Watching Livestreaming Video Game Content Has Nearly Doubled Since Q1 2020

In Q2 2021, people spent a collective 9.0 billion hours watching live streaming video game content around the world (excluding China), This is a massive increase from 3.8 billion hours in Q2 2019. This new high follows a 56.9% quarter-over-quarter jump in Q2 2020, when pandemic lockdowns set in worldwide. Watch time remains elevated a […]

Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul

Art imitating life imitating art? Luxury fashion brand Balenciaga and Fortnite teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience 👏 Balenciaga now joins other high fashion brands’ migration into the world of gaming including Gucci, Louis Vuitton and Valentino – all of […]

Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse

Virtual concerts are here to stay! 12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month. The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual […]

China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate

As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]

How To Prepare For Marketing’s Permanent Shift

From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]