Tag Archives: Digital
The marketer of the future must avoid analytics paralysis
The analytics era seems to finally have arrived in marketing. The question is, “Are marketers actually ready?” For example, three-quarters of brands say they are spending more on marketing technology this year, with 24% claiming to be spending significantly more, according to a recent Forrester report. It looks like marketers are finally taking this seriously. […]
The many challenges marketers face in an increasingly privacy conscious world
Data privacy is one of the most vexing issues for marketers in 2019. For many it is likely to have far-reaching consequences; that is, it will remove hitherto trusted sources of information and drivers of key insights. That’s because ongoing privacy crackdowns are shifting the ground beneath our feet and rapidly changing the game. Here’s […]