Tag Archives: Dettol
Instagram Just Rolled Out A New Suggested Posts Feature To Keep You Scrolling Longer
Prepare for your screen time to peak because Instagram just rolled out suggested posts. The latest feature from the social media platform will show you content Instagram thinks you’ll like from accounts you don’t follow when you reach the “end” of your usual feed. (Don’t pretend you haven’t ever gotten the “You’re All Caught Up” […]
How Dettol (and TikTok) Got India To Wash Its Hands
TikTok finds itself at the mercy of escalating trade wars involving the US, India and China, but marketers can apply learnings from successful brand activations on the platform, such as one in India for RB brand Dettol, to the copycat apps that are emerging. RB became aware of the potential of TikTok when it experimented […]
Dettol’s TikTok hand-wash challenge gets nearly 11 billion views in 5 days
The TikTok challenge aims to get more people in India to wash their hands. Dettol created a unique song that pairs with the hashtag #HandWashChallenge. As the coronavirus pandemic continues to wreak havoc around the world, health agencies, governments and even brands are relaying messages of social distancing and reminders to wash hands. Dettol, which […]