Tag Archives: Data
US Mobile Ad Spending Will Manage to Grow in 2020
Leaders who aren’t trusted – or who don’t trust others – can communicate all they want, but people will discount everything they say. With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media […]
YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance
YouTube is working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance.. As explained by YouTube Creator Insider Conor Kavanagh: This is a new analytics video overview that has smarter explanations about how your video is […]
Driving Subscription Sign-Ups with Paid Content Distribution Sequencing
Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]
Improve strategic alignment through better metrics
Strategic alignment seems to be a friction point that has proven difficult to smooth. I have been helping a client for some time now on strategic planning and culture transformation. With a solid strategic plan and plan administration process in place and a roadmap for cultural change, I am proud to say that they’ve come […]
How to Make Sound Decisions With Limited Data During the Coronavirus Pandemic
Marketing professor Oded Netzer explains the challenges of data-driven decision-making during the COVID-19 crisis. Coronavirus presents an unprecedented predicament: Everyday, leaders must make momentous decisions with life or death consequences for many—but there is a dearth of data. Oded Netzer is a Columbia Business School professor and Data Science Institute affiliate who builds statistical and […]
3 ways startups can avoid costly data breaches
In 2019, companies like French beauty chain Sephora and Malaysian airline Malindo Air were hit by data breaches, which compromised their customers’ personal information. In a world where businesses use personal data to provide consumers with better and more targeted services, the prospect of this information falling into the wrong hands is an alarming one. […]
The marketer of the future must avoid analytics paralysis
The analytics era seems to finally have arrived in marketing. The question is, “Are marketers actually ready?” For example, three-quarters of brands say they are spending more on marketing technology this year, with 24% claiming to be spending significantly more, according to a recent Forrester report. It looks like marketers are finally taking this seriously. […]
The many challenges marketers face in an increasingly privacy conscious world
Data privacy is one of the most vexing issues for marketers in 2019. For many it is likely to have far-reaching consequences; that is, it will remove hitherto trusted sources of information and drivers of key insights. That’s because ongoing privacy crackdowns are shifting the ground beneath our feet and rapidly changing the game. Here’s […]