Tag Archives: Data

YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance

YouTube is working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance..  As explained by YouTube Creator Insider Conor Kavanagh: This is a new analytics video overview that has smarter explanations about how your video is […]

Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]

How to Make Sound Decisions With Limited Data During the Coronavirus Pandemic

Marketing professor Oded Netzer explains the challenges of data-driven decision-making during the COVID-19 crisis. Coronavirus presents an unprecedented predicament: Everyday, leaders must make momentous decisions with life or death consequences for many—but there is a dearth of data. Oded Netzer is a Columbia Business School professor and Data Science Institute affiliate who builds statistical and […]

The many challenges marketers face in an increasingly privacy conscious world

Data privacy is one of the most vexing issues for marketers in 2019. For many it is likely to have far-reaching consequences; that is, it will remove hitherto trusted sources of information and drivers of key insights. That’s because ongoing privacy crackdowns are shifting the ground beneath our feet and rapidly changing the game. Here’s […]