Tag Archives: covid
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
Game lag: Poor digital infrastructure, human capital hinder gaming growth
Poor digital infrastructure and a lack of human capital are hampering gaming industry growth in Indonesia despite opportunities to expand during the COVID-19 pandemic, the Indonesian Game Industry Association (AGI) has said. The AGI’s chairman Cipto Adiguno said on Wednesday that the gaming and digital industry had the potential to outpace other economic sectors as […]
Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery
Strict US lockdowns ended weeks ago, but many people across the country are still avoiding malls, restaurants and other businesses. The shift in behavior points to a reshaping of American commerce, fueling questions about the strength and speed of the economic recovery as the coronavirus continues to spread.. Through the end of last week, daily […]
Handing Off Your Business? 14 Strategies For Success
Every business owner eventually has to step aside to make room for his or her successor. Handing over the reins is more than just a formality, however—several important steps must be taken first. Without proper consideration and a clear transfer plan, the successor won’t have the necessary tools and information at their disposal to run […]
Report: Digital marketing agencies during COVID-19
The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward. COVID-19 versus digital businesses The uncertainty of the prevailing coronavirus pandemic […]