Tag Archives: covid

From playing to paying: The art of monetizing games in Asia

With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]

How To Prepare For Marketing’s Permanent Shift

From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]

Game lag: Poor digital infrastructure, human capital hinder gaming growth

Poor digital infrastructure and a lack of human capital are hampering gaming industry growth in Indonesia despite opportunities to expand during the COVID-19 pandemic, the Indonesian Game Industry Association (AGI) has said. The AGI’s chairman Cipto Adiguno said on Wednesday that the gaming and digital industry had the potential to outpace other economic sectors as […]