Tag Archives: Corona Virus
How not to shake someone’s hand
We can know when a handshake feels wrong, but it can be hard to put a finger on exactly why. If it lingers too long, is too firm or pulls us too close it can define the rest of an encounter. Donald Trump and Emmanuel Macron walked side by side, their hands clasped together. They […]
Being a Rainmaker During COVID-19
Refocus your efforts on being a great rainmaker and build your base, not just in customers, but also your talent, your product, marketing and sales, finance, legal and human resources, say Peng T Ong, Managing Partner, Monk’s Hill Ventures. Over the last few weeks, we have seen—and will continue to see—survival of the fittest. At […]
Dettol’s TikTok hand-wash challenge gets nearly 11 billion views in 5 days
The TikTok challenge aims to get more people in India to wash their hands. Dettol created a unique song that pairs with the hashtag #HandWashChallenge. As the coronavirus pandemic continues to wreak havoc around the world, health agencies, governments and even brands are relaying messages of social distancing and reminders to wash hands. Dettol, which […]
At Agencies, Furloughs Are The New Layoffs
As agencies look for ways to survive amid the economic downturn and uncertainty ahead due to the coronavirus, they are now among the companies currently exploring whether to layoff or furlough employees. Furloughs can be a little more attractive for agencies, as it allows them to retain staff while reducing overhead and save cash. With […]
How to Make Sound Decisions With Limited Data During the Coronavirus Pandemic
Marketing professor Oded Netzer explains the challenges of data-driven decision-making during the COVID-19 crisis. Coronavirus presents an unprecedented predicament: Everyday, leaders must make momentous decisions with life or death consequences for many—but there is a dearth of data. Oded Netzer is a Columbia Business School professor and Data Science Institute affiliate who builds statistical and […]
Brand planning in the time of COVID-19
No one knows what the next few months will bring. Right now, much of what we once took for granted seems uncertain. But whatever happens in the months ahead, there will come a time of improved stability and recovery to a new normal. And because brands are built over the long-term, marketers will need to […]
Pokémon Go temporarily won’t make you leave the house due to coronavirus
Monster collecting will be slightly easier now. As the COVID-19 pandemic spreads across the world, entire businesses and industries are shifting to accommodate increased social distancing. In the case of Pokémon Go, a game that typically requires you to go out into the real world and congregate around points of interest, Niantic will temporarily change […]
ONE Championship Moves To Closed-Door, Audience-Free Events
Will immediately move to closed door, audience free events until at least 29 May 2020. The largest global sports media property in Asian history, ONE Championship™ (ONE), today announces that it will immediately move to closed-door, audience-free events. All scheduled events with live audiences for ONE Championship will be suspended until at least May 29, […]
Why it will be so hard to return to ‘normal’
Amid crisis and disruption, we crave the calm of normality. But can we ever really define what “normal” is? I am writing this in my home office, wearing my bathrobe. I am currently placed under a stay-at-home order, which requires me to stay in my house unless I need to travel for very specific reasons, […]