Tag Archives: Corona Virus
US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers […]
Sales Calls Have Gone Virtual, and AI Is Listening In
Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. The Covid-19 pandemic has converted thousands of salespeople from road warriors to Zoom warriors. Some companies are making the most of this shift by using tools powered by artificial intelligence to track and analyze their salesforce’s virtual […]
The livestreaming boom isn’t slowing down anytime soon
Whether people are creating or consuming it, streaming content has been a prime source of escapism for many during the pandemic. But is the livestreaming boom temporary? Or will it keep going strong, say, five years down the line? I spoke with dozens of people to find out. There’s the startup software developer who completed […]
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
How HR is reimagining the office of the future
Improved air systems and touchless elevators are among the plans. HR executives are getting used to strategizing on the fly—and that includes when it comes to envisioning the office of the future. With America’s continued high rate of coronavirus infections, as well as the inevitable long wait for a vaccine, a large-scale return to the […]
Google and Facebook Look to July 2021 for an Office Return. Can You Do the Same?
Plans to resume business as usual by next July might be unrealistic. But you can learn from how the big companies are planning for it. This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
Game lag: Poor digital infrastructure, human capital hinder gaming growth
Poor digital infrastructure and a lack of human capital are hampering gaming industry growth in Indonesia despite opportunities to expand during the COVID-19 pandemic, the Indonesian Game Industry Association (AGI) has said. The AGI’s chairman Cipto Adiguno said on Wednesday that the gaming and digital industry had the potential to outpace other economic sectors as […]
Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery
Strict US lockdowns ended weeks ago, but many people across the country are still avoiding malls, restaurants and other businesses. The shift in behavior points to a reshaping of American commerce, fueling questions about the strength and speed of the economic recovery as the coronavirus continues to spread.. Through the end of last week, daily […]