Tag Archives: Agencies
Report: Digital marketing agencies during COVID-19
The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward. COVID-19 versus digital businesses The uncertainty of the prevailing coronavirus pandemic […]
At Agencies, Furloughs Are The New Layoffs
As agencies look for ways to survive amid the economic downturn and uncertainty ahead due to the coronavirus, they are now among the companies currently exploring whether to layoff or furlough employees. Furloughs can be a little more attractive for agencies, as it allows them to retain staff while reducing overhead and save cash. With […]
Changing remuneration models: Is it leading to better client-agency relationships? (Marketing Interactive)
According to a Global Agency Remuneration 2018 report by the World Federation of Advertisers (WFA) and The Observatory International, majority of the companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship. 71% of the respondents in the research said that changing the current agency remuneration […]