Tag Archives: advertising
Changing remuneration models: Is it leading to better client-agency relationships? (Marketing Interactive)
According to a Global Agency Remuneration 2018 report by the World Federation of Advertisers (WFA) and The Observatory International, majority of the companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship. 71% of the respondents in the research said that changing the current agency remuneration […]
