Tag Archives: advertising
3 Critical Reasons to Focus Your Marketing Efforts on Search Engines
When anyone wants to know something, increasingly their first choice for finding answers is Google. We even say, ‘Google it’, turning the proper noun into a verb because looking up answers on Google is so common. Sure, there are other search engines out there, but Google still accounts for nearly 90% of online searches worldwide […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020. A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]
Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020. A look at the current Myanmar Digital Landscape: Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats). Myanmar 2020 Snapshot: Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations Mobile marketing is fast becoming the priority for […]
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at […]
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On […]
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed “intrusive” in updated Better Ads Standards. Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads in short-form videos. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and […]
How marketers can appeal to Millennials with low-level commitments (Mumbrella)
Indulgent, opinionated, short attention spans, frequent job-hoppers. These are a few labels that have characterised Millennials. However, we’re all products of our own generations, and Millennials are no different. They’ve grown up in an era which has witnessed an unprecedented speed of change in technology and connectivity; drastically influencing consumer behaviour. Effective marketing to Millennials, […]
