Tag Archives: advertising
Why The ‘Metaverse’ Will Prove To Be More Than A Buzzword
Are you metaverse ready? Right now, businesses are considering their future roles in the metaverse, while establishing a new genre of marketing in the process: “direct to avatar”. For ex: — Gucci sold a virtual bag for more $$ than the real thing in Roblox — Nike dropped virtual Jordans in Fortnite — Coca-Cola launched […]
NFTs Reshape Brand Marketing In The Creator Economy
Increasing brand awareness and affinity, mobile advertising campaigns using NFTs can be distributed programmatically across digital platforms, offering personalised gifts or vouchers to customers. Brands can monetise ads multiple times by turning them into NFTs; increase equity via storytelling and collectibles; create buzz in the lead-up to events or product launches via early access tokens. […]
The Metaverse Is Here To Stay – Are We Ready (And Do We Really Understand What It Is?!)
The term metaverse is already becoming overused and misappropriated. It’s the intersection of entertainment, gaming and communications, with its own playeconomy and ignoring conventional business models. It’s the experience of choosing a digital avatar, creating original work, finding a connection with virtual experiences to match those offline, and valuing digital goods on a par with […]
Report: South-East Asia’s eSports Gamers And Viewers Prefer A Mobile-First Experience
SEA eSports viewers are more likely to view on a phone, with 82% of SEA’s total online population playing mobile games, and 39% mobile-first (Newzoo). Game streaming also on the rise: global eSports audience for 2021 expected to hit 474 million viewers. Brands can now embrace new technologies e.g ad posters in games, skinning in-game […]
NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming […]
Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both. Parents’ are concerned that 40% of teens have come across inappropriate content while being on social […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
The Untapped Potential For OTT And Mobile
As the OTT ecosystem continues to grow, competition for eyeballs will grow with it. Nothing has demonstrated the centrality of streaming video more than COVID-19, as billions of people around the world remain at home, glued to their screens. With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, and […]
US Mobile Ad Spending Will Manage to Grow in 2020
Leaders who aren’t trusted – or who don’t trust others – can communicate all they want, but people will discount everything they say. With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media […]
YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance
YouTube is working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance.. As explained by YouTube Creator Insider Conor Kavanagh: This is a new analytics video overview that has smarter explanations about how your video is […]