Tag Archives: advertising
What Is Generative AI?
Explore the world of generative AI, its applications, benefits, and potential concerns. TL;DR: Generative AI Overview: Generative AI fundamentally differs from traditional machine learning by not just analyzing data for predictions but actively creating new, original data. This capability enables a vast range of applications across industries, facilitated by deep learning techniques and trained through […]
Why Businesses Struggle to Adopt Generative AI in Asia
Uncover key hurdles to generative AI adoption in Asia. Explore solutions and considerations for businesses looking to harness its power. TL;DR: Companies are struggling to adopt generative AI in Asia due to security concerns, unclear use cases, talent shortages, low model maturity, and evolving regulations. Less than 40% of organisations have successfully deployed an AI […]
Is AI Stealing Our Jobs?
While some jobs may be at risk, AI also creates new opportunities and enhances human skills. TL;DR: Headlines about AI stealing our jobs can be misleading While some jobs are susceptible to automation, AI can also create new opportunities and redefine existing roles Workers need to adapt and develop new skills to stay relevant in […]
5 Best Prompts To Use With Google Gemini
Explore 5 powerful prompts Google Gemini prompts for summarising complex data, crafting compelling emails, and generating creative ideas. TL;DR: Advanced Summarization and Analysis: Google Gemini’s ability to distill lengthy documents into concise bullet points and analyze data for opportunities and risks enables users to save time, uncover insights, and make informed decisions. This feature is […]
Uncontrolled AI: A Growing Threat to Businesses
While some jobs may be at risk, AI also creates new opportunities and enhances human skills. TL;DR: Shadow AI is a growing concern due to potential risks like data breaches, biased results, and security vulnerabilities. Organisations can mitigate these risks by establishing clear AI usage policies, educating employees, implementing endpoint security, and fostering a culture […]
How AI is Driving the Hunt for Clean Energy
he rise of AI is increasing data center energy consumption, prompting the search for innovative solutions. TL;DR: Energy Consumption Challenge: The expansion of artificial intelligence (AI) necessitates a dramatic increase in computing power, leading to a significant rise in energy consumption by data centers. This surge is driven by the complex requirements of AI algorithms […]
YouTube’s ad revenues rise for first time in year as advertisers return
Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year. Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline. Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts. […]
Why Asia will emerge as the global hub for Web3 gaming: Opinion
This article discusses why Asia is expected to become the leading global hub for Web3 gaming. It highlights several factors contributing to this emergence, such as Asia’s strong gaming culture, rapid tech adoption, and supportive regulatory environment. The region’s large population and high internet penetration are also mentioned as driving forces for the growth of […]
How DLC boosts engagement for PC and console games
With the rise of live-service games, releasing a constant stream of new content has become increasingly important for developers and publishers alike. Understanding what kinds of content can attract new players, reengage old ones, and extend a game’s lifecycle is essential to this process. In this free report by Newzoo, 1,600 DLC releases on PC […]
Brands Are Scrambling to Get Onto Roblox. Is It Worth It?.
Creating metaverse experiences is expensive, but with 48.2 million users, it’s necessary – as many brands including Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike and others have identified. Read more below 👇 #gaming #metaverse #mobile #advertising #marketing #gamingislife Read more here