Tag Archives: adidas
Why a football marketer ditched Adidas to build British eSports brand Excel
Robin McCammon, Adidas’ former director of global sports marketing, has made the move to esports firm Excel, taking up its chief commercial officer role to build the team and carve out new opportunities for sponsors. This surprise coup for the burgeoning British esports brand reflects a shift in the make-up of contemporary sports fandom and […]