Report: South-East Asia’s eSports Gamers And Viewers Prefer A Mobile-First Experience
SEA eSports viewers are more likely to view on a phone, with 82% of SEA’s total online population playing mobile games, and 39% mobile-first (Newzoo).
Game streaming also on the rise: global eSports audience for 2021 expected to hit 474 million viewers.
Brands can now embrace new technologies e.g ad posters in games, skinning in-game items, mobile rewarded video, and even product placement with eSports teams.
More than 50% of the world’s gamers are in APAC, have you included gaming advertising in your marketing strategy yet?
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