NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there.
NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects.
Digital collectibles are already a major part of the online gaming experience, creating longer-term value for the collector (e.g. Axie Infinity).
Real-world utility is next: imagine holding an NFT which gives you exclusive access to content, product launches, or events.
This brings amazing opportunities for brands to innovate. Have you considered NFTs in your marketing mix yet?
#NFTs #gaming #marketing #advertising
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