Myanmar Digital Landscape 2020

Continues to grow rapidly into 2020. 

A look at the current Myanmar Digital Landscape:

  • Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats).

Myanmar 2020 Snapshot:

  • Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations
  • Mobile marketing is fast becoming the priority for advertisers
  • This is partly due to 90% smartphone penetration and fast mobiles speeds
  • 60-70% of ad spends are shifting to programmatic
  • Gaming is now the 2nd largest category behind social media
  • Video is the 2nd fastest growing market for YouTube in APAC
  • There is strong growth in chatbot interactions
  • There will be a strong growth in micro to medium influencers
  • Other items to note: it’s also about using engaging rich media formats, smaller screens, location, AI and personalisation.

Digital marketing in Myanmar has grown and changed at a startling rate and this is set to continue in 2020…with mobile marketing fast becoming the priority for all advertisers.
– Simon Bailey, CEO, Humology

This full report can be found at DigitalInAsia.