Myanmar Digital Landscape 2020
Continues to grow rapidly into 2020.
A look at the current Myanmar Digital Landscape:
- Local marketing tech platform Humology has produced a deck covering these digital trends in 2020 (with some eyeopening stats).
Myanmar 2020 Snapshot:
- Myanmar continues to grow rapidly, illustrating strong opportunities and digital innvovations
- Mobile marketing is fast becoming the priority for advertisers
- This is partly due to 90% smartphone penetration and fast mobiles speeds
- 60-70% of ad spends are shifting to programmatic
- Gaming is now the 2nd largest category behind social media
- Video is the 2nd fastest growing market for YouTube in APAC
- There is strong growth in chatbot interactions
- There will be a strong growth in micro to medium influencers
- Other items to note: it’s also about using engaging rich media formats, smaller screens, location, AI and personalisation.
Digital marketing in Myanmar has grown and changed at a startling rate and this is set to continue in 2020…with mobile marketing fast becoming the priority for all advertisers.
– Simon Bailey, CEO, Humology
This full report can be found at DigitalInAsia.