Global Time Spent Watching Livestreaming Video Game Content Has Nearly Doubled Since Q1 2020
In Q2 2021, people spent a collective 9.0 billion hours watching live streaming video game content around the world (excluding China), This is a massive increase from 3.8 billion hours in Q2 2019.
This new high follows a 56.9% quarter-over-quarter jump in Q2 2020, when pandemic lockdowns set in worldwide.
Watch time remains elevated a year on, as enthusiasts continue to find entertainment in not only playing games but watching gameplay as well.
These numbers can’t be ignored by brands – game streaming should be a core part of all marketing amplification strategies.
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