Consumers Receptive To Mobile Ads While Watching TV, Before Bed
Aki Technologies' survey also found a generational shift in how consumers pay attention to ads.
Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies.
The company contracted audience marketplace Lucid to conduct an online survey of 1,000 U.S. adults in November 2018.
More than half of respondents (59 percent) said that they pay attention to mobile ads while at home watching the big screen and 51 percent said they were receptive to them in bed.
The survey also found that different generations pay attention in different ways. For example, Millennials are 7 percent more likely to be receptive to ads in front of the big screen, while Boomers were 6 percent less.
Why you should care
Marketers are increasingly looking for ways to round out their customer view by analyzing metrics like consumer sentiment, intent and emotions. Though this survey provides only a small snapshot of user receptivity, it points to a metric that could be just as valuable.
“Understanding the various states or ‘moments’ is critical to delivering a message that the consumer will be receptive to,”