China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate
As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity
And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions remain over how these virtual worlds should develop
With the recent gaming related announcements Josh Ye from #SCMP explores an intriguing view from China 👇
#metaverse #gaming #mobile #advertising #marketing #playeconomy #gamingislife
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